Pink Flamingos Provide Unexpected Boost for Primark
Primark’s discount stores have proved to be hugely successful in recent years. It would appear that the British public can’t get enough of their cheap clothing and footwear. But this summer, it was pink flamingos which ensured that the retailer returned such impressive sales figures. How strange!
What were flamingos doing in Primark stores?
You may well ask! Actually, the birds in question were of the plastic inflatable variety!
Flocking to Primark
Shoppers flocked to Primark stores in the summer months to grab the pink flamingo pool inflatables. The range of bird-inspired inflatables were hot property and were a success story which surprised even senior executives at the company.
Perhaps the flamingos’ popularity shouldn’t have been quite such a shock. There has been a trend for outlandish swimming accessories lately, driven by celebrities such as Taylor Swift and Kourtney Kardashian and then fuelled by shares on social media. Facebook and twitter are now awash with pink plastic!
Flamingos and Unicorns
During the summer, Primark was selling the £9 inflatable flamingos alongside blow-up unicorns and floating cup holders. Primark does not sell online and so shoppers must visit a store to snap-up the latest must-haves. It is a tactic which appears to be working because Primark are now poised to overtake both Next and Marks and Spencer and to become the largest clothing retailer in Britain.
The flamingos certainly played their part in Primark’s profitable summer. The success of the inflatables enabled the retailer to avoid heavy discounting and it was able to smash its anticipated turnover. Primark opened 11 new stores in the UK this year and there may well be more in the near future.
Primark’s offering of on-trend clothing, low prices and a liberal dose of fun seems to be a winning formula.
Who would have thought it? Pink inflatable flamingos have proved to be one of the big success stories of the summer for the store.
What will Primark offer next year? Inflatable parrots, perhaps, or maybe blow-up penguins? We will have to see, but already the large numbers of burst inflatables paints a worrying picture. We have enough problems with plastic discards in our waters without discarded novelty items!
Did you buy one of the flamingos or did you invest in something a little more understated (and environmentally friendly) for your Summer holiday?